Miller SoundClash 2016

Finding the next superstar DJs

Our challenge, in the competition’s third year, was to evolve the concept into a program that not only appealed to the brand’s target audience, 18-30 year-olds, but also generated significant global brand awareness and take the competition to the next level.

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Nine DJs and 50 VIP guests, industry execs and key influencers from across the world, were treated to an action-packed program of the ultimate Las Vegas experiences. The program included private parties, VIP access into exclusive parties and of course the best clubbing spots on the famous Strip.

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The three-month competition picked up notable fan engagement with 280,000 total interactions on Miller’s global social channels and 6.5 million video views of campaign content.