LiftMaster’s primary goal was to increase follower growth across all of its social media channels
In order to generate more followers and engagement we developed and created bespoke content for LiftMaster. Our goal was to minimize the need for third-party stories and links by giving LiftMaster its own series of content and videos. We created a blog on its website and also developed a series of video stories called “Built in My Garage”.
The campaign delivered:
- Social media following increased from 100,000 to more than 500,000
- Website traffic to liftmaster.com increased by more than 120% year-on-year
- Facebook engagement rose from 2.3% to 3.1%