Jack Wills joined forced with our Retail team to bring their 2019 Spring window concept to fruition. The lifestyle brand, established 20 years ago in the town of Salcombe, is now a global name in the retail industry with over 50 stores internationally and is widely acclaimed for its high-quality wardrobe classics, which symbolise a youthful spirit and epitomise British popular culture.
Following on from our previous collaboration with the brand, where we helped promote their characteristic British identity in their Christmas
window displays, we were on hand to deliver their new Spring window concept, in what is one of the most important seasons for retailers globally.
Inspired by Sail Loft interiors and the fresh palette of Spring, the 'Break Away' window campaign showcased bespoke hand painted Jack Wills nautical flags, galvanised hanging systems and Rafa canvas banners. The nautical symbolism of the campaign contributes to the “feel good” factor of Spring, as it comes with positive connotations associated with the ocean, the beach and the relaxing features of sailing.
This coastal lifestyle concept compliments the new collection and was produced and delivered for over 150 windows across the brand's portfolio in the UK, Ireland, Hong Kong and Singapore, including the flagship London store in the fashionable district of Soho.
Additionally, each store window had a bespoke layout to accommodate the unique store design. For stores who installed their own windows scheme, we designed and provided step by step window installation guidelines.
Feedback from the client was overwhelmingly positive: “The Spring windows look fantastic - thank you so much from all of us here at Jack Wills.”