BP

Recreating the Olympic Journey 

BP wanted to improve brand reputation, amongst consumers, employees and stakeholders, through positive image transference from the Olympic Games to the brand.

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Maximised BP’s sponsorship through consumer, employee and stakeholder hospitality programmes and events. Engaged and inspired the public, customers and employees through ‘The Olympic Journey’, a curated experience of the Olympic Museum that attracted more than 37,000 visitors and global reach through the media.

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99.98% of visitor feedback was positive, exceeding the 75% target. 96% of all media coverage was positive, received from 234 media reports in 29 different countries.