BP wanted to improve brand reputation, amongst consumers, employees and stakeholders, through positive image transference from the Olympic Games to the brand.
Maximised BP’s sponsorship through consumer, employee and stakeholder hospitality programmes and events. Engaged and inspired the public, customers and employees through ‘The Olympic Journey’, a curated experience of the Olympic Museum that attracted more than 37,000 visitors and global reach through the media.
99.98% of visitor feedback was positive, exceeding the 75% target. 96% of all media coverage was positive, received from 234 media reports in 29 different countries.