Hisense, one of the world’s leading consumer electronics manufacturer, wanted to build brand awareness among NASCAR fans through its sponsorship as the brand is relatively unknown in the US market.
We wanted to connect the Hisense brand messaging with components of its NASCAR Xfinity Series sponsorship and program for the 2016 NASCAR season. We created the ultimate VIP experience for race fans, which included behind-the-scenes access. The opportunity was provided to fans via a sweepstake, ensuring maximum reach for the brand.
Using Facebook advertising tools to target and reach NASCAR fans, the VIP program received 388,850 entries, greatly exceeding our KPI of 75,000. The sweepstakes provided 20,365 unique entries.